Media and Events

Sharpie sponsors worthy cause to drive change

by Sarah Sebetola | Nov 09, 2015

Sharpie permanent markers are seen marking expression walls, Rugby trophies and Auto Trader company cars all around the country in a joint effort to drive change.

Sharpie drives change

Sharpie permanent markers are seen marking expression walls, Rugby trophies and Auto Trader company cars all around the country in a joint effort to drive change. Sharpie sponsored vibrant permanent markers to Auto Traders public collaborative campaign #Drivechange, a talking, cycling and colouring initiative that raised 250k  to buy a container of bicycles for Qhubeka, a global non-profit organisation World Bicycle Relief’s programme. These bicycles will help rural learners shorten their journey times to and from school by up to 75%. Thousands of supporters were all too keen to “Uncap what’s inside” and leave their permanent mark on the cars colouring-in spots in support of improving lives of those who are less fortunate. What a great initiative to be part of!

As if that’s not impressive enough, Sharpie has gained “celebrity” status at the Movember Cup, where there was an expression wall for fans to write their messages of support. Blue Bulls Rugby player Francois Hougaard was seen using a Sharpie to sign autographs at the Raising awareness for #Movember with Blue Bulls at Loftus Versfeld Stadium. Cheetahs and Griquas players were also too excited to sign memorabilia using the marker. During this exciting time of the 2015 Rugby world cup, Sharpie has not only positioned itself as the preferred marker by both enthusiastic fans and great sportsmen, but has also proven to be a brand that has left a permanent mark of change through collaborative efforts that continuously improve lives.

Still to come for Sharpie is the Mo Retro Surf for surfboard signing and the Kimberley Diamond Cup for skate board signing and many other exciting and colourful ventures.

Watch Sharpie snippet from the Expresso Show on SABC 3

https://www.youtube.com/watch?v=tCeh4-NwWKw